Adjectives in a Job Title 🚩

I’ve recently become interested in the job market again, and it’s weird out there. Building a career in marketing has been a shit show for a while now thanks to the proliferation of gurus, growth hackers, and ninjas. Marketers have always had a penchant for nonsense, but by the end of 2010s it felt like we were starting to clean house a bit – we had gone past peak Shingy.

However, the lingering impact of the David Shings of the world is that the overton window has shifted, and now everything is just a little bit bullshit.

Why can’t companies just hire ‘marketing managers’ anymore? Instead of keeping things simple marketing jobs are now required to have an array of adjectives thrown in front. If you’re running a B2B SaaS company, and you’re trying to scale, of course your marketing team should be digitally savvy and comfortable with CRM tools, marketing automation, and possibly managing webinars – you don’t need to call them Digital Growth Marketing Managers to make that clear.

One adjective in a job title is a red flag, more than two is a hard pass.